Career and College Prep

Business & Marketing

For Future Leaders and Innovators

If your child is curious about how businesses work or dreams of being a leader someday, this career field offers a variety of opportunities to explore. They’ll build practical skills in business, marketing, finance, communication, and leadership while gaining real-world experience and preparing for industry-recognized certifications.1 These versatile skills can open doors to careers in nearly every industry — or even help your child pursue a business of their own.

Which pathways are offered?

Entrepreneurship — If your child has big ideas and a creative spirit, this pathway helps them explore what it takes to start and run a business. They’ll learn how to bring a vision to life — handling everything from marketing to day-to-day operations.

Marketing — If your child loves being creative and thinking about what makes people tick, this pathway could be a great fit. They’ll learn how to build marketing campaigns, manage social media, and connect with different audiences. These are valuable skills in nearly every business today.

What types of jobs can my student learn about and prepare for?2

Career opportunities in this field include:

  • Copywriter
  • Research assistant
  • Circulation specialist
  • Promotions specialist
  • Trade show representative
  • Market research analyst
  • Freelancer
  • Small business owner
  • Startup owner
  • Online creator
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1Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to better prepare students, and students who participate in the program for at least two years will receive further preparation for certification testing.
2Some of these jobs require additional education and certifications after a student graduates from high school.